Bouldering Project
U District
Environmental Graphics & Signage
Located in a historic bank, U District was the fourth Bouldering Project gym to open in the Seattle Market. The project included developing an opening identity along with an environmental graphic and wayfinding system for the three-story space.
Environmental Graphics
The new U District gym included three primary environmental graphic locations. The goal was to bring a sense of movement through a balance of hard, contrasting shapes and softer custom textures. The color palette was developed to support the iconic BP climbing walls, adding vibrancy, while not competing with the rest of the space.
Signage
With three floors, numerous quirks and historical restrictions to consider, the challenge lied in celebrating an old bank while seamlessly infusing it with the Bouldering Project brand.
