Bouldering Project 2024
Boulderfest
Boulderfest is about human connection. Deeply personal and often imperfect, we show up to push ourselves and to see what we are truly capable of.
This was the driving principle behind the 2024 event. We wanted to showcase the joy, the community, the lights, action, and even the chalk-filled gym for Bouldering Project’s largest event of the year.
Design in collaboration with Morgan Scibetta
Photo (right): AJ England
2,000 competitors // 5,000 participants
austin • seattle • salt lake city • boston • tempe • dc • brooklyn • minneapolis • dallas
POSTER SERIES
If you’ve never been to a Boulderfest, it can be hard to know what exactly it is: a community-centered climbing competition? a pro finals? a raffle? a party?
The poster design was intended to make an impact in the gym space where multiple posters would take over an entire wall — acting as a visual guide to let visitors know what the event is all about.
VIDEO & Social
The scale of this event series required significant coordination across the participating gyms. The digital environment was supported by a teaser video and a suite of social assets. Each gym was empowered to use these assets to bring Boulderfest alive in their city.
Video (right): Mo Herbert
Photo: Eric Milic
Photo: Eric Milic
Photo: Jake Dawe
Photo: Jake Dawe
Photo: Eric Milic